Meet Theo
heey! most people know me as Theodora, but you can call me theo
Wine people love making everyone feel dumb and honestly, fuck that. Your taste buds are just as valid as theirs. You have great taste.
You’d never catch me spewing wine jargon (seriously, if one more person lectures me about a mf barrel…). Just real talk about what I think you’ll love.
Fave thing? A night with my friends. phone lost in the couch somewhere. yapping with my friends. completely losing track of time. Good people, good wine, good times.
Meet Jess
I don't care about wine. I just wanted someone trusted to tell me what to buy.
For too many years I went to the wine aisle, overwhelmed and intimidated, wondering why after 10 years I wasn't getting any better at this. Too many times I got gaslit by the cute wine label, hoping for the best.
But we deserve better than hope.
I made Theodora because I needed it and knew I wasn't the only one in the wine aisle who just wanted to get out of there fast & confidently with something I'd actually love. Without having to learn what tannins meant.
Look, wine has been there for all my best moments - celebrating the big stuff, surviving long days, and everything in between. And that deserves to be good. Every bit. Every wine.
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Curious about what it takes to get from 0 to 1 in a male dominated space? Follow Jess’ founder journey and get wine-adjacent tips in our bi weekly newsletter