Meet Jess.
“ I love wine. I just never felt like I knew what I was doing when I had to pick it. I built Theodora so nobody else has to feel that way either.”
“For too many years I went to the wine aisle, overwhelmed and intimidated, wondering why after a decade I wasn't getting any better at this. Too many times I got gaslit by the cute wine label, hoping for the best.
But we deserve better than hope.
I created Theodora because I knew the problem wasn't me. My palate was fine. The industry just never built anything for people like us — people who love wine without needing to study it.
Look, wine has been there for all my best moments — celebrating the big stuff, surviving long days, and everything in between. And that deserves to be good. Every bit. Every wine.”
– Jess Thevenoz, Founder of Theodora
we said what we said
Your taste isn't wrong. The vocabulary is.
You don't need to know what tannins are to know what tastes good to you.
Wine confidence isn't about knowing more. It's about trusting yourself.
A $15 bottle you love is always better than a $60 bottle you bought because you were too intimidated to choose something else.
The only wine opinion that matters is yours.
We don't judge what you like. We just help you find more of it.
