Meet Jess.
“ I love wine. I just never felt like picking wine was harder than it should be. I built Theodora so nobody else has to feel that way again.”
“For too many years I went to the wine aisle, overwhelmed and intimidated, wondering why after a decade I wasn't getting any better at this. Too many times I got gaslit by the cute wine label, hoping for the best.
But we deserve better than hope.
I created Theodora because I hated feeling incompetent running a weekly errand. I just wanted to know what wine I would like and that felt impossible. And I knew there had to be easier way without becoming a sommelier. So I built it.
Look, wine has been there for all my best moments: celebrating the big stuff, surviving long days, and everything in between. And that deserves to be good. Every bit. Every wine.”
