no wine knowledge required.
it’s this easy.
Tell Theo what you like. She handles everything else — and finds the bottle near you.
Free on the Apple App Store. US only — for now.
Three steps. That's really it.
1. Share what you're already sipping (if you know).
Tell Theo the wines you reach for now — whether that's a specific bottle you love or just 'I usually grab something white and not too sweet.' There's no wrong answer. She works with whatever you've got.
2. Tell her what you're looking for.
Occasion, vibe, budget — or all three. Date night, dinner party, something to bring to your friend's place, or just a bottle for a Tuesday. Theo asks a few questions. No right answers. Just yours.
3. Get your picks — and where to find them.
Theo sends you personalized wine recommendations along with exactly which store near you carries them. Walk straight to it. No hunting, no guessing, no hoping.
the best time to use theodora is before you need her.
The most common thing we hear: 'I keep meaning to use it but I'm already at the store by the time I remember.'
That's the whole trick. Theo works best when you're not already standing in the wine aisle. Open the app while you're planning dinner, before you leave for the party, on your Sunday afternoon when you're thinking about the week ahead.
One minute of setup means you walk into the store knowing exactly what to get. That's the difference between a guess and a confident choice.
One minute of setup.
Walk in knowing exactly what to get.
Theo finds wines where you actually shop.
Theodora shows you real availability at stores near you — not just a wine that exists somewhere in theory. She tells you the store, the aisle, the bottle.
We're growing our store network all the time. If your go-to store isn't covered yet, it's likely coming soon. In the meantime, the taste profile Theo builds for you is yours forever — so when your store comes online, she's already ready to go.
Not in your area yet? Drop your email and we'll let you know when we are.
And after the first time?
Theo gets better the more you use her.
Every rec you rate, every bottle you try, every occasion you tell her about — she learns your taste more precisely over time.
Think of it less like a one-time recommendation and more like a friend who actually pays attention to what you like. One who happens to have a wine qualification she'll never make you feel bad about not having.
9/10
users would buy their Theo rec again.
8/10
users would recommend
Theodora to a friend.
2,000+
wine recs given – and counting.
“I've literally airdropped this app to people in Ubers. If you're in my life, you've heard about Theodora.”
- Christina
“Theodora always helps me pick the perfect wine for dinner parties! Using the app is a breeze and I love that it tells me where in the store I can find my bottle!”
- Mollie
“Knowing it was picked for you gives you confidence you're going to like it — rather than just taking a random guess.”
- Yuval
Questions about
how Theo works.
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Not at all. Theodora is for anyone who wants to feel more confident about what's in their glass — whether that's building from scratch or finally putting words to something you already know you love.
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That's totally fine! Describing what you like works just as well — 'something light and fruity,' 'sparkling reds,' 'not too sweet' — Theo understands that language too. You don't need to speak wine to use her.
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A few minutes the first time to set up your taste profile. After that, getting a rec for a specific occasion takes less than a minute. It's really that quick!
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Tell her. Theo learns from feedback — every rating you give makes the next rec more accurate. The more honest you are, the better she gets.
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Theodora shows you real-time availability at stores near you. She tells you the store, so you walk in knowing exactly what you're looking for and where to find it.
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Yes. Free to download, free to use. No subscription, no commission, no strings.
Ready? It takes about three minutes.
Set up your taste profile now and know exactly what to pick next time you need wine.
Available on the Apple App Store in the US.
Not on iOS or outside the US? Drop your email — we'll let you know when you're covered.